TOP CHEF LAST CHANCE KITCHEN EMMY PRESENTATION
When Bravo got an Emmy nomination for their hit show Top Chef, they called on us to come up with a knockout presentation that they could give to the Emmy judges. It needed to tell the complex multi-platform storyline of Top Chef and its innovative advertising packages in an engaging yet understandable way. We met with Bravo, digested the huge story and loads of content, and developed an exciting Keynote presentation in under two weeks.
The Result a homerun – they won the Emmy Award!
Top Chef Last Chance Kitchen was an engaging digital series, which impacted the results of Top Chef (the on-air show.) Second-screen participation and social conversation amplified this experience even further, turning their one-hour show into a seven-day-a-week experience. There were many different storylines to tell, and much content to communicate to the Emmy judges. We rose to the challenge and told this complex story in a clean and easy to comprehend way.
We developed the Emmy presentation with a unique look and feel that utilized Top Chef and Bravo’s overall branding. Focusing on key moments in each story, we showcased the powerful series and how it bounced seamlessly from platform to platform. Dynamic motion and sleek animations helped bring the story to life, adding impact to the scripted presentation. We ‘humanized’ the social media aspect of the stories by pairing warm character photography with bold, stylized social media posts and activity. Watch a portion of the Top Chef Emmy presentation below:
After Emmy Presentations are given, there is a short period of time for questions and answers with the judges. To help frame and lead this conversation, we created a simple visual aid that was shown on the screen during this time. It was a visual recap of their multi-platform storytelling highlights and key components.