NIVEA FOR MEN PROMOTIONAL MAILER
Nivea’s public relations firm asked us to come up with a fun and innovative way to create a buzz about their new Body Wash for Men product line among writers and journalists. We decided to construct a custom mini-shower, and place the products inside of it along with product information cards that each featured a different kid from their TV commercial, and a cool man teaching them how to clean like a grown up.
The Result a jovial response from the writers and journalists who received the mailers, and numerous positive articles and write-ups about the product line.
We designed and fabricated 35 mini-showers out of plexiglass that fit three bottles of Nivea Body Wash for Men perfectly. The door had a magnetic latch, and the entire surface was made to look like a steamy shower.
PRODUCT INFORMATION CARDS
The TV commercial for these products featured young teenagers skeptical about the product, and a cool older man setting them straight and telling them to “Clean like a grown up.” We translated this clever message into three insert cards with images and lines on the front and product information on the back. They were neatly slid inside the mini-showers next to the products and held in tight by the magnetically latched door.